To promote Subway's new sub deal, who better to talk about saving money at lunchtime than a couponer? Thanks to niche reality shows like "Extreme Couponing", the concept was a topical and playful way to show off value to our customers.
Sound design was the secret to this piece, as it was what really allowed the spot to pop. Subway had just introduced a new look and feel, expanding their palette to include more bold colours. This campaign allowed us to tie Subway's flashy new style with a new sandwich offering to reach maximum excitement levels for sandwich fans.
This tongue and cheek parody on classic "LIMITED TIME" urgency-driven commercials was loads of fun to dream up, and allowed us to highlight the excitement of a never ending deal in a hilariously over-the-top way.
When QSRs change their menu items, often there is a lot of pushback from customers who are worried their favourite meals will taste different. We wanted to show customers that, despite the fact that they are healthier, these sandwiches are the exact same sandwiches they were before: still yum, still wow and still turned out despite some seriously last minute changes in the edit.
This spot may not seem like anything special, but what I love about it is that 80% of it was written in the audio record. Client had a very specific idea in mind for this spot, but once we began to play in the audio house we realized that Subway's playful personality just wasn't coming through. 15 minutes later, we came up with the brand new script you have here.
Real Scary Masks is a line of Halloween masks we created which captured the REAL things kids and parents alike should actually be afraid of: environmental disasters that threaten our future. These masks, depicting Overfishing, Pesticides, Oil Spills and Factory Farming, were sold during Halloween to raise money for WWF-Canada.
We worked with Rainbow Railroad to create the Half-Mast Pride Flag, a reimagining of the classic small Pride flags waved every year by parade goers. As we prepared for Pride and our chance to celebrate equal rights for LGBTQ individuals here in North America, this simple symbol of respect acknowledged those around the world not free to love who they want. Each flag encouraged people to take action with Rainbow Railroad in helping free those living in one of the over 75 countries where identifying as LGBTQ is illegal.
Wine and momentous occasions go together like, well, wine and most things. But in a world of pretension, tastings and words like “delicate bouquet”, the way wine makers talk about wine tends to alienate many of us in a world of unattainable perfection. At Peller Family Vineyards, we celebrated real life–and the real, perfectly imperfect moments that become the tell-it-again memories we’ll never forget.
Let's face it. Taxes are taxing. They also aren't very fun to talk about in any capacity, especially on social media. Our challenge was to create short videos which would make taxes fun and relatable in a space where nobody wants to talk about them. Through kinetic type and some fun visual puns, we created punchy pieces that made sense in the social media world while reminding our target what tax season is really all about: gettin' that cheddar.
To encourage our target to change up their style more often, we framed HomeSense products as Room Changers: pieces of decor that have the power to transform the feel of a space quickly and easily–without the need for a big change. On top of broadcast, we created an interactive digital site where users could explore simple ways to switch up their style. I’ve also written many of the content pieces you’ll find on the Get Inspired section of the HomeSense website.
Our Ford client needed footage from their U.S. Lincoln shoot adapted for the Canadian Market. Rather than just swap out a few words in the current script, it became a great opportunity to re-write the whole thing. We also had a lot of fun with this client, as you’ll see with the incredibly in-depth blueprint detailing their Ford-branded coffee thermos, which nodded to our tongue-and-cheek tone in Ford dealerships.
Here are concepts and award submissions, as well as some fun and playful creative work I've done outside of selling things to people.
